Client: Disney Parks & Resorts PR |  Art Director: Andrea Bennett | Creative Director:  LaTanya Beauregard | Agency: Disney's Yellow Shoes Creative Group

All artwork © 2015 The Walt Disney Company.

As Disney’s summer campaign Awaken Summer was getting ready to launch it was important that the media be on board. In order to get the press excited about Awaken Summer, Disney hosted an exclusive sneak peek at some of the content just for them. To get the press interested in the event we had to get them excited about everything they would experience at it. The press invite tells the story of Awaken Summer through composite imagery, lenticular collectables and stunning and intriguing packaging.